I'll have what the poodles are smoking
Old Gold cigarette ads regularly puzzle me. They resort to some of the most surreal associative images of all the 50s ads (LOOK! WE'RE NOT TALKING ABOUT NOT CANCER!). This has to be the strangest so far though:
The attempted sleight of hand is just so bad. The cigarettes come in two sizes; fine--put some cute dogs in there to illustrate the sizes!
And show the dogs smoking, because everyone loves dogs and they wouldn't do anything bad!
And make them French poodles because . . . well, because we know they come in different sizes!
And juxtapose the terms "treat" and "treatment" to make people mad at those other cigarettes that remind you smoking is bad for you!
And tell people they can "take comfort" in the fact that Old Gold has been selling tobacco for a long time. Clearly, since no one has ever died of cancer, this proves the product is safe.
Whatever the creators of this ad were smoking at the development meeting, it wasn't tobacco.