They're good because they're bad for you!

Old Gold cigarettes employed many innovative advertising techniques, but by 1954 they were clearly ready to throw in the towel on health claims such as "Not a cough in a carload!"(which they employed in the 20's, along with, somewhat scandalously according to TIME, the endorsement of banker J.P. Morgan's sister).
This is the first, and least puzzling, of a series of ads Old Gold ran in the 50's that encourages customers to throw caution to the winds, double down, and smoke because you like to, damn it! Trust me, they get a hell of a lot weirder. As we shall see.























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