Worse than headcheese

Here's a recipe I emphatically don't recommend, despite its simplicity (the only listed ingredients are cauliflower and mayonnaise). From the September 1954 Good Housekeeping, a pathetic attempt by Hellman's to increase America's gratuitous mayonnaise consumption.

Did anyone see the Mystery Science Theater 3000 episode featuring Attack of the (the) Eye Creatures? The special effects budget of that film could have been reduced even further (like, under ten bucks) with a jar of Hellman's and some olives.